Branding Layout Production
the piece. store Print Media
CAREFULLY CURATED
Starting in 2015, I created print media for the luxury women’s boutique, the piece. store. Their product line focused on luxury leisurewear and home goods. Being that their products were “carefully curated” the print media that I created for them reflected this restrained nature. Their business cards needed to be clean, easy to read, but still casual enough to represent a leisurewear boutique.
In 2017 I styled, photographed, and designed a look book for the store’s fall casual wear collection. The minimalist arrangement and graphic elements mimic the understated brand identity.
Later in 2018 and 2019, I designed a series of print ads for local magazines. The easiness of the clothes was reflected in the layout’s simple lines and muted colors. Sales events were advertised with more uplifting patterns and images.
