Logo Design
El Taco Logo
ABOUT PROJECT
El Taco catering service brings authentic Mexican food from the Yucatán Peninsula to northern europe. The colors matched the bright, bold, and contrasting flavors of each taco.
The logo typography takes cues from 19th century Mexican decorative fonts as cataloged by typographer and publisher, Ignacio Cumplido. Historically, these decorative typefaces were often created in a 3D block style. Points mid way up the stem of the logotype are reminiscent of yucatan agave plants. In addition to the logo, I designed several marque variations using “El T” for social media.
